Successful marketing is highly visual and incredibly engaging. Video marketing isn’t something that’s seen as innovative anymore, rather it’s something that’s come to be expected.
Think of how often you scroll through some digital platform throughout the day. Whether it’s social media, search engines, specific apps or websites, we are all attached to our devices. So it’s no surprise that more than half of consumers engage with a brand after viewing a video on social media.
Now when looking at Millennials alone, a Brightcove Video Marketing Survey found that 66-percent of them engage with a brand after watching a video in their social media feed.
Imagine missing out on 66-percent of that potential business because you haven’t incorporated video into your marketing strategy.
Are you consistently putting together professional video content? Tell us by commenting below.
If you are not using video, this stat is going to blow your mind…
93-percent of businesses say they’ve attracted new business thanks to their video marketing on social media. If that number doesn’t make you want to get your professional video marketing on, what will?
Video is obviously important to help bring on new clients or customers, but it’s equally, if not more important when it comes to retaining clients and customers. So before you go thinking that you don’t need professional video because you already have a loyal base, think again.
A survey from HubSpot found that 54-percent of consumers want to see more video content from a brand or business they support. Video content doesn’t live on the internet for entertainment purposes only, it’s a way to view brand messaging and leverage influencers.
Get ahead of the game by coming up with a plan to incorporate or continue to use professional video in your marketing.
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