Why You’re Missing Out If You Don’t Have Video

Successful marketing is highly visual and incredibly engaging. Video marketing isn’t something that’s seen as innovative anymore, rather it’s something that’s come to be expected.

Think of how often you scroll through some digital platform throughout the day. Whether it’s social media, search engines, specific apps or websites, we are all attached to our devices. So it’s no surprise that more than half of consumers engage with a brand after viewing a video on social media.

Now when looking at Millennials alone, a Brightcove Video Marketing Survey found that 66-percent of them engage with a brand after watching a video in their social media feed. 

66-percent. 

Imagine missing out on 66-percent of that potential business because you haven’t incorporated video into your marketing strategy. 

Are you consistently putting together professional video content? Tell us by commenting below.

If you are not  using video, this stat is going to blow your mind

93-percent of businesses say they’ve attracted  new business thanks to their video marketing on social media. If that number doesn’t make you want to get your professional video marketing on, what will?

Video is obviously important to help bring on new clients or customers, but it’s equally, if not more important when it comes to retaining clients and customers. So before you go thinking that you don’t need professional video because you already have a loyal base, think again.

A survey from HubSpot found that 54-percent of consumers want to see more video content from a brand or business they support. Video content doesn’t live on the internet for entertainment purposes only, it’s a way to view brand messaging and leverage influencers. 

Get ahead of the game by coming up with a plan to incorporate or continue to use professional video in your marketing. 

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Hashtags

Why should you be using hashtags? How many hashtags is too many? And what are some Instagram hashtag tips and tricks? (hand symbol) Hashtag, we’ve got you covered. First the why.

Hashtags act as a way to categorize content and make what you are posting more discoverable. This will allow for higher engagement and simply put, gets your brand in front of more eyes. Determining which hashtags are best for your brand depends on what industry your business operates. For example, if your business falls within the fashion space, some popular Instagram hashtags include OOTD, for Outfit of the Day, InstaFashion, and Vintage. Tagging your post with any of these will encourage more likes, but won’t necessarily lead to more engagement. Increasing engagement and gaining followers will only come from the use of more specific hashtags and your company’s branded hashtag if you have one.

A good rule of thumb for coming up with engaging hashtags is to check out what hashtags your competitors are using and what hashtags influential people in your industry are using. But always make sure the hashtags you choose are relatable.

What’s the magic hashtag number? Even though Instagram allows you to include as many as 30 hashtags in any given post, that doesn’t mean you have to or even should. Like any metric, it’s all about how your posts perform, but when starting out, stick with the universal best practice of using 5-9 hashtags in an Instagram post. As you build up your hashtag use on Instagram, measure what amount encourages the most post engagement.

Most importantly, make sure any hashtag you use means what you think it does by searching it before posting. Don’t choose a hashtag that leaves your brand coming across as hashtag (hand symbol) misunderstood.

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5 Video Marketing Mistakes

Does your marketing strategy include video? If so, awesome! But make sure you aren’t committing any of these 5 common video marketing mistakes.

#1 - Making a Video Just to Make a Video

No matter how many times you hear how important it is to include video in your marketing plan, don’t hit record just for the sake of it. Make a plan, figure out the strategic purpose of the video, how it’s branding you, and ask yourself why you are making it. Make sure you have an answer before you jump in.

#2 – Failing to Call Out Your Call to Action

Guide your audience with the next step they should take, don’t leave them just sitting there in the cloud… literally. If you don’t give them somewhere to go you can lose a valuable lead and a reason for them to come back. Include a clear call to action so your viewers know exactly what to do next.

#3 – Making Your Video Too Long

Think about the last video you watched online. How long was it? It’s probably not shocking that some studies have claimed that our attention span as humans is now shorter than a goldfish. Depending on the topic and your audience, the length of a video can vary so it’s important to track your analytics and measure what works best for your viewership, but remember to keep it concise and entertaining. What length has worked best for you? Let us know by commenting below.

#4 – Forgetting about SEO

Part of the purpose of any marketing video is to drive viewers to your website. In order to do this, your videos need to be properly optimized to help improve your ranking in search engines. It isn’t enough just to post something on YouTube and think people are going to stumble upon it. Make sure you title your video with keywords related to the content and pay attention to the video description and tags.

#5 – Expecting Results Instantaneously

All marketing campaigns take time to gain momentum and viewership. There has to be a strategy to distributing the video and helping it grow legs across the internet. Going viral is more rare than you think. A really good video marketing strategy is going to require patience, consistency, and testing. Whether you’re a video marketing pro or just starting out, don’t forget to share this post and subscribe to our channel for more marketing, video marketing, and social media tips.