There are a few buzzwords when it comes to content marketing that you can’t quite get away from. Things like storytelling, snackable content, data driven content and personalized content are flying around agencies and brands alike. Buzzwords or not, these topics are gaining traction for a reason. Today’s customer doesn’t want simple print ads anymore. They aren’t going to engage with your standard banner ad or carefully worded tweet. They want content and better yet content that is specifically targeted and designed for their exact needs. With 55% of consumers watching video online every day, video has gone from being a “nice to have” to a “must” over the last few years.
If you haven’t integrated video into your marketing strategy already, now is the time to start. The days of one TV commercial hitting a blanket audience on one channel at a time are done. Now, you can tell your brand’s story in a video that can not only be specifically targeted to someone’s exact preferences, but it can be used to target that person across a variety of platforms and outlets.
I'm sure you don't need me to tell you that video is an effective way to share your brand story, build relationships with your current and prospective customers, and convey your value in the marketplace - now more than ever. In fact, according to this post from CRM company, Hubspot, including video on a landing page can increase conversion rates by 80%, while 92% of mobile video consumers share videos with others.
According to another study by Insivia:
Snapchat users watch a total of 10 million videos per day
82% of Twitter users watch video content on the platform
Consumers spend an average of 2.6x longer on a web page with video than without
YouTube has over 1 billions users, almost one-third of all users across the internet
With this level of content being consumed every day, the need for creative and unique video isn’t going anywhere, anytime soon. Brands and agencies need to maximize their output and ensure that video is being used effectively to tell their story. Millennials in particular don’t like to be “sold to” anymore. Consumers want to be engaged with and video provides the perfect platform to so.
If you’re looking to expand your content marketing capabilities, contact us for more information on how to integrate video into your strategy.