Does your marketing strategy include video? If so, awesome! But make sure you aren’t committing any of these 5 common video marketing mistakes.
#1 - Making a Video Just to Make a Video
No matter how many times you hear how important it is to include video in your marketing plan, don’t hit record just for the sake of it. Make a plan, figure out the strategic purpose of the video, how it’s branding you, and ask yourself why you are making it. Make sure you have an answer before you jump in.
#2 – Failing to Call Out Your Call to Action
Guide your audience with the next step they should take, don’t leave them just sitting there in the cloud… literally. If you don’t give them somewhere to go you can lose a valuable lead and a reason for them to come back. Include a clear call to action so your viewers know exactly what to do next.
#3 – Making Your Video Too Long
Think about the last video you watched online. How long was it? It’s probably not shocking that some studies have claimed that our attention span as humans is now shorter than a goldfish. Depending on the topic and your audience, the length of a video can vary so it’s important to track your analytics and measure what works best for your viewership, but remember to keep it concise and entertaining. What length has worked best for you? Let us know by commenting below.
#4 – Forgetting about SEO
Part of the purpose of any marketing video is to drive viewers to your website. In order to do this, your videos need to be properly optimized to help improve your ranking in search engines. It isn’t enough just to post something on YouTube and think people are going to stumble upon it. Make sure you title your video with keywords related to the content and pay attention to the video description and tags.
#5 – Expecting Results Instantaneously
All marketing campaigns take time to gain momentum and viewership. There has to be a strategy to distributing the video and helping it grow legs across the internet. Going viral is more rare than you think. A really good video marketing strategy is going to require patience, consistency, and testing. Whether you’re a video marketing pro or just starting out, don’t forget to share this post and subscribe to our channel for more marketing, video marketing, and social media tips.